Sonata Senior Living Names Dr. Keisha McDaniel as Vice President of Marketing
Orlando, FL, April 27, 2023 – Orlando-based Sonata Senior Living is pleased to announce the appointment of Dr. Keisha McDaniel as Vice President of Marketing. Dr. McDaniel will be responsible for leading and executing the company’s marketing and brand strategy, lead generation, digital marketing, public relations, and communications.
Dr. McDaniel joins Sonata with more than 20-years experience in marketing, communications, branding and journalism, successfully driving strategic growth and revenue across diverse industries, including for Fortune 500 brands and major media outlets. She has a proven track record of marrying technology with sound marketing and communication principles to deliver innovative and engaging experiences across multiple channels.
“We are excited to have Keisha join the Sonata team with her extensive marketing background and leadership,” said Chief Operating Officer Jamie Merrill. “Her objective view and innovative approach align well with our core values as well as our vision for the future.”
Prior to joining Sonata, Dr. McDaniel held leadership roles and helped create best-in-class marketing and communications for Cuhaci Peterson, Darden Restaurants, Abbott Laboratories, America Online (AOL), WebMD Health, Tampa Bay Times, ABC News, and Lebhar-Friedman Publishing.
Dr. McDaniel sits on the Board of Directors for the University of South Florida, George Washington University and the YMCA of Central Florida. She holds a doctorate degree from Walden University, an MBA from Florida Metropolitan University and a bachelor’s degree from Alabama A&M University. She lives in Central Florida, enjoys volunteering and spending time with her family and pets.
About Sonata Senior Living
Sonata Senior Living is a nationally recognized owner, developer and operator of innovative and award-winning independent living, assisted living and memory care communities in Florida. Recognized by Argentum as a Best of the Best Award recipient, Sonata is committed to enriching the lives of older adults through programming, technology, care and services that empower residents to live their best life.
To learn more about Sonata Senior Living, visit www.sonataseniorliving.com.
